A search term is the query a user actually makes. In advertising, it differs from the configured keyword through which an advertiser seeks relevant searches. Google's keyword-matching documentation explains that relationships can depend on meaning and context rather than only identical text.[1]
A store may advertise with a general product keyword while shoppers search for a particular size, component or use case. Examine actual search terms where available. Use them to improve destinations or exclude irrelevant queries. A configured keyword list is not automatically a complete inventory of the questions through which people discovered the store.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.