Keyword

A keyword is a word or phrase selected as a topic for discoverability or advertising targeting. In search advertising it helps determine which searches make an ad eligible.[1] The configured keyword differs from the user's actual search term; match settings connect them.

Choose terms fitting both assortment and intended demand. A broad product term may attract exploratory and purchase-oriented searches. Use query evidence to test assumptions. In organic content, a keyword is not a mandatory repetition pattern: useful explanations and appropriate product information matter more than repeatedly inserting the same phrase.