Keyword research

Keyword research identifies the words and questions people use when searching for a product, problem or topic. It informs which content or advertisements fit that need. Google's Keyword Planner, for example, provides keyword ideas, historical statistics and traffic estimates for search campaigns.[1] These assist research rather than guaranteeing future visitor numbers.

A bag retailer could investigate product names, use cases and questions about materials separately. Group terms by the need behind the query, not merely by shared words. A smaller, closely relevant search opportunity may be more useful than a broad term poorly matched to the assortment. Combine estimates with actual search terms and the questions the content genuinely answers.