Tags make a campaign email personal. A tag is a code between double curly brackets. When the email is sent, Zoloo replaces the tag with the order's details. If you put {{first_name}} in your text, for example, the customer sees their first name there.
How to add a tag
- Open your campaign and go to step 3, Sending rules.
- Click the pencil (Edit) next to the email. The email editor opens.
- Click in a text block where the tag should go.
- Pick the tag from the editor's list of tags, or type the code yourself, including the brackets.
Available tags
{{first_name}}: customer's first name{{last_name}}: customer's last name{{quantity}}: number of items ordered{{title}}: product title{{store_name}}: your store name{{contact_email}}: the email address of your Zoloo account{{product_link}}: link to the product{{product_image}}: link to the product image{{product_price}}: product price{{order_id}}: order number{{order_link}}: link to the order{{review_link}}: link to write a product review{{tracking_code}}: track and trace code{{track_and_trace_link}}: track and trace link{{transport_code}}: carrier code{{delivery_date}}: delivery date{{unsubscribe_link}}: unsubscribe link, for customers who no longer want to receive your emails
Good to know
- Zoloo fills the three track and trace tags from the order's first shipment. If there is no shipment yet, that data does not exist yet. So use these tags with the Shipment or Delivery trigger.
- If the delivery date is unknown, Dutch-speaking customers see Niet beschikbaar and French-speaking customers Pas disponible.
- In a test email, Zoloo fills the tags with sample data. See The wrong product is showing in my email campaign!