Influencer marketing

Influencer marketing promotes products through creators who reach an audience with their own content, such as a social-media demonstration. Commercial relationships can involve payment, free products or affiliate compensation. Business.gov.nl explains that advertising must be recognisable in such situations.[1] A personally presented recommendation is therefore not automatically an independent review.

For a store campaign, agree on permitted products and claims, disclosure of the relationship and rights to reuse the material. Assess audience fit rather than follower numbers alone. Distinguish exposure, attributed purchases and genuinely additional sales. A discount code can help identify referrals, but does not establish that the shopper would otherwise never have purchased.