A landing page is the destination reached after a click, for example from an advertisement. Google defines it as the webpage shown when someone clicks an ad.[1] It can be a dedicated promotion page or an existing product or category page. The term describes its role in a visitor's journey rather than a mandatory page format.
Match the destination to the specific promise of the referring message. Someone clicking an ad for a particular spare part should find that part, its compatibility information and price. Check mobile presentation and the next action as well. An attractive campaign page can still leave shoppers stuck if stock or delivery information is missing.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.