A loyalty programme organises customer benefits through defined participation, earning and redemption rules. Points are one possible mechanism; tiers and member benefits are others.[1]
Assess whether benefits are affordable relative to the contribution from extra purchases. Repeat buying after enrolment does not prove causation: loyal customers may be more likely to join. Evaluate participation separately from genuinely incremental behaviour.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.