Mobile commerce is e-commerce conducted through mobile devices such as phones or tablets, using a browser or app. It is a device context, not a separate buyer type or payment model. The same customer may research on a phone and complete a purchase on a computer.[1]
Test the entire mobile buying process rather than only checking whether the homepage fits. Can shoppers select a variant, understand delivery charges and pay without struggling with forms? Account for cross-device journeys when comparing performance: a mobile visit without an immediate order is not necessarily a lost sale.
Content updated:
Sources
Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.