E-commerce

E-commerce is the online buying and selling of goods or services. It can take place through an independent webshop, a marketplace or another digital selling environment. The term describes how trade is conducted, not one customer type, payment method or delivery service.[1] Looking at a product online without ordering it there is not, by itself, an online purchase.

For a merchant, a functioning e-commerce operation involves more than adding a buy button: product data, available stock, payment and fulfilment must work together. Start with a manageable assortment and follow an order from its product page through possible return handling. Additional visitors do little good if the variant offered is not the variant delivered.