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Net promoter score

Also known as: NPS

NPS measures likelihood to recommend on a zero-to-ten scale. Subtract the percentage answering zero through six from the percentage answering nine or ten; answers of seven and eight remain in the denominator.[1]

Report score points for a defined respondent group and period, not as revenue growth. Keep wording and timing comparable. A survey after a support problem can reach a different population from a general customer survey.

Content updated:

Sources

  1. Measuring Your Net Promoter Score℠ | Bain & Company

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