A reference price is the amount against which another price is compared. It may be an earlier own price or an explicitly identified recommendation, but those bases are not interchangeable. Consumer promotions have rules governing the price used to substantiate a reduction.[1]
Retain the source and relevant history before a campaign. A struck-through amount creates a specific savings expectation. Check factual validity and explanation as well as arithmetic. A higher value stored in a catalogue field is not sufficient by itself to justify the comparison.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.