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Recommended retail price

Also known as: RRP · MSRP

A recommended retail price is a supplier's suggested resale price. In the Netherlands, the recommendation must remain nonbinding: retailers determine their own prices and suppliers may not pressure them to follow it.[2] It is not automatically the merchant's actual or historical selling price.

If using it in a comparison, explain the label and check price-comparison requirements.[1] A high recommendation does not itself establish a genuine discount. Keep evidence of the recommendation's source and currency.

Content updated:

Sources

  1. Prijzen vermelden | ACM
  2. Prijzen en verkooppunten bepalen | ACM

Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.