A minimum advertised price (MAP) is a supplier-imposed lower limit on the resale price a distributor may communicate publicly. It is not a nonbinding recommendation or a merchant's own repricing floor. The European Commission treats imposed MAPs as an indirect form of resale price maintenance.[2][1]
Do not assume a restriction is permissible because it concerns advertising rather than the final checkout price. Assess the actual distribution arrangement under applicable EU/Dutch competition rules. This definition explains the concept; it does not grant general permission for MAP policies or pressure to follow recommended prices.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.