Exclusive distribution allocates a territory or customer group to designated distributors or reserves it for the supplier. Its focus is the allocation of customers or territories, unlike selection by qualitative criteria. Dutch competition rules distinguish actively soliciting customers from responding to unsolicited orders and impose conditions on restrictions.[1]
Check exactly which customers and selling activities the agreement covers. Exclusive does not automatically mean you can prevent every sale by another retailer. Consider supply continuity and termination arrangements before investing heavily in marketing for the allocated market.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.