Wholesale

Wholesale is the supply of goods to business buyers, often for resale or professional use. Larger quantities and volume discounts are common, but quantity alone does not define the activity: the business buyer and distribution role matter.[1]

A webshop might buy boxed quantities from a wholesaler and sell individual items to households. Compare suppliers by cost per saleable unit rather than cost per carton alone. Minimum orders, transit damage and the time needed to sell a lot all affect how much money remains tied up in inventory after purchasing.