Retail

Retail is the sale of goods to end users, usually consumers. It can take place online or offline; operating a physical store is not a requirement. Wholesale instead serves business buyers such as resellers.[1] One company can run both activities with different assortments or terms.

A kitchenware merchant selling a pan to a household is retailing. Supplying batches to other shops creates a wholesale stream as well. Separate those activities when comparing prices and profitability: pack quantities, service expectations and cost per order can differ substantially even for the same underlying product.