Seller-fulfilled means the seller arranges fulfilment of marketplace orders rather than using the marketplace fulfilment service. The seller can perform the work internally or appoint a separate logistics provider.[1]
Distinguish responsibility from execution. An external 3PL can pick and ship parcels while the order remains seller-fulfilled. Define who reports stock, dispatch and exceptions so outsourcing does not create an information gap.
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Compiled with AI assistance using public sources. General explanation, not individual legal or tax advice. Describing a concept does not mean Zoloo offers it as a feature.