Social commerce

Social commerce connects product discovery and purchasing with social platforms. Product offers and a route to purchase form part of the social channel rather than serving only as advertising for a separate store.[1] A social post containing a product image does not by itself establish a complete selling process.

A merchant might display products in a social channel and lead shoppers to the relevant purchase step. Establish where the order actually happens and who manages stock, payment and returns. Alongside interactions, measure orders linked to the channel using an explicit measurement method.