Demand seasonality is a recurring demand pattern associated with a regular calendar or time cycle. It can be annual or, for example, weekly. A one-off spike is not automatically seasonal; repetition at a recognisable interval is the defining feature.[1]
A garden-products merchant should not extrapolate a spring increase as permanent growth. Compare equivalent periods and record stockouts or campaigns that affected observed sales. Recorded sales are constrained by what was available and may therefore understate the underlying demand during a peak.
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