Sponsored Products shows your bol.com advertisements. Autopilot helps tune ads automatically where that capability is available. This guide explains how to connect your account, open a product and check a requested change. What you can change depends on your connected advertising account and the access Zoloo displays for your store.
Watch: what is Autopilot?
Our 50-second video uses English on-screen text to explain the concept. You can follow the written steps below without watching it. The animation illustrates possibilities; it does not prove that your store can already make live changes. Automatic adjustments do not guarantee more sales or profit.
Open the English video directly if the player does not work. A Dutch version is also available.
How Autopilot works
Autopilot is included in Zoloo Business for up to 10 products and in Enterprise for all your products. Where the usage indicator is shown, it tells you how many products Autopilot steers and how much room your plan provides. At the limit, open Upgrade to Enterprise to view the plan options. An upgrade does not automatically enable Autopilot for all your products: check the controls and status for each product. Your advertising connection and the displayed access messages still apply. If Zoloo cannot establish your limit, follow the in-app message and do not assume a change was carried out.
When you start Autopilot for a product, Zoloo creates two campaigns on bol.com: an automatic campaign that collects search terms, and an Exact campaign for the search terms that sell. Collecting usually takes a few days. Every night Zoloo checks which search terms sell while their clicks stay within your goal. Those winners get their own bid in the Exact campaign and leave the automatic campaign. After that, Zoloo adjusts the bids toward your goal every night and switches off search terms that only cost money. The product details show which step Autopilot is at.
1. Check the advertising connection
Open Zoloo, select the correct store and go to Sponsored Products. If you see a connection prompt, follow its instructions for the Advertising API. This uses a separate key pair: the ordinary bol.com store connection alone is not sufficient. Enter keys only in the designated secure form; do not share them in a chat.
For the ordinary store connection, see connecting your bol.com account. That guide does not replace the separate advertising connection. The labels below refer to the English app interface.
2. Open your ad
Sponsored Products shows the simplified overview. Open a product row to view its details and the available Autopilot controls. Check the selected store and period before comparing performance; missing data does not automatically mean there were no sales or costs.
3. Check who steers the ad
The product details distinguish your own ad from one managed by Zoloo. If Switch to Autopilot is available for your own ad, it opens the setup flow. Read the displayed settings and confirmation steps before requesting the switch. Watching a video or opening a product does not enable Autopilot.
For eligible Zoloo ads, you can turn the Autopilot switch on or off when that control is available. Switching Autopilot off stops automatic tuning; it does not automatically stop the ad on bol.com. To stop advertising, use the displayed stop or pause action and check its result separately.
4. Set your goal and daily maximum
When Autopilot is on and its settings are editable, adjust Your goal with the minus and plus controls, then choose Save. The goal concerns the share of the selling price that advertising may cost (ACoS), not a profit percentage. The input accepts 1–100% in whole percentage points.
Where At most per day is shown, set the desired daily maximum: €3–€500 in whole euros. Check the product and amount before saving. A goal or daily maximum is a setting, not a promise about returns or advertising cost per sale.
5. Check what changed
Open What changed? or the product's changes. A submitted change or one still being checked is not the same as a change confirmed by bol.com. Read the status and details: confirmed, pending, not carried out, or already present/no new change. A success message after saving is not enough on its own to conclude that bol.com bids or budgets changed.
If something does not work
- Connection still required: complete the Advertising API connection for the selected store first.
- The switch or controls are disabled: read the access message. Zoloo may not yet permit changes for that store or may have paused changes temporarily. Do not try to force it by repeatedly clicking.
- A change remains pending: check its status later; do not blindly submit the same change again.
- The message says nothing changed or a part failed: inspect what did and did not go through for each part. If in doubt, contact support with the store, product and displayed message, without API keys.